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How to Sell Property in Australia: The Complete Vendor Guide (2026)

The complete guide to selling property in Australia. Covers choosing an agent, pricing strategy, auction vs private treaty, vendor disclosure obligations, marketing, negotiation, settlement, and capital gains tax implications.

Realestate Lens Team16 min read

Definition

Selling property in Australia: the process at a glance

Selling a property in Australia involves choosing a sales method (auction or private treaty), appointing an agent, preparing vendor disclosure documents, marketing the property, negotiating offers, exchanging contracts, and completing settlement. The process typically takes 6 to 16 weeks from listing to settlement, depending on market conditions and the sales method.

Whether you are selling your family home, upgrading, downsizing, or offloading an investment property, understanding the selling process is critical to achieving the best possible result. Sellers who are well-prepared consistently achieve higher sale prices, faster sales, and fewer complications at settlement. If you are weighing up whether now is the right time, our analysis of the best time to sell a house in Australia covers seasonal trends and market indicators to help you decide.

This guide covers the entire selling process from start to finish, with specific information for vendors in every Australian state and territory.

Step-by-Step: How to Sell Property in Australia

  1. 1

    Decide whether it is the right time to sell

    Before listing, assess your financial position, local market conditions, and personal circumstances. Research recent comparable sales in your area to understand what your property might achieve. Consider seasonal trends — spring and autumn are traditionally stronger selling seasons in most Australian cities, though well-priced properties sell in any season.

  2. 2

    Choose a selling method: auction vs private treaty

    Auction suits competitive markets and unique properties where strong buyer interest is expected. The process creates urgency and can drive the price above expectations. Private treaty (negotiated sale) gives you more control, allows conditional offers, and works well in slower markets or for properties with a narrower buyer pool. Your agent will recommend the best method based on your property and local conditions.

  3. 3

    Select and appoint a real estate agent

    Interview at least three agents before appointing one. Ask about their recent sales in your area, their marketing strategy, estimated sale price, commission rate, and contract terms. Check reviews and references from past clients. Commission rates typically range from 1.5% to 3.0% of the sale price, depending on the state and property value. Read the agency agreement carefully — it will specify the commission, marketing costs, authority period, and your right to terminate.

  4. 4

    Obtain a property appraisal

    Your agent will provide a comparative market analysis (CMA) estimating your property's likely sale price. Get appraisals from multiple agents, but be wary of agents who quote an unrealistically high price to win your listing (known as 'buying the listing'). Consider getting an independent valuation ($300-$600) for an unbiased assessment.

  5. 5

    Prepare vendor disclosure documents

    Australian law requires vendors to provide specific disclosure documents to buyers. In Victoria, you must prepare a Section 32 Vendor Statement before marketing begins. In NSW, the contract must include a zoning certificate, title search, drainage diagram, and other annexures. In South Australia, Form 1 is required. Your conveyancer or solicitor will prepare these documents — engage them early, as delays can hold up your listing.

  6. 6

    Prepare the property for sale

    First impressions matter enormously. Declutter, deep clean, and attend to minor repairs (chipped paint, dripping taps, broken tiles). Consider professional styling — staged homes typically sell for 5-10% more than unstaged equivalents. Ensure the garden and exterior are tidy, as most buyers form an opinion within seconds of arriving. Address any compliance issues (smoke alarms, pool fencing) before listing.

  7. 7

    Develop a marketing campaign

    Work with your agent to create a tailored marketing plan. This typically includes professional photography, a floor plan, online listings (realestate.com.au, Domain), signage, print advertising (optional), social media, and targeted buyer outreach. Marketing costs for a standard campaign range from $3,000 to $10,000+, and are usually paid upfront by the vendor regardless of whether the property sells.

  8. 8

    Conduct open homes and private inspections

    Your agent will run open homes (usually on Saturdays) and arrange private inspections for serious buyers. Keep the property clean and presentable for every inspection. Remove personal items, ensure good lighting, and consider fresh flowers or diffusers for a welcoming atmosphere. Ask your agent for feedback from every inspection — it helps you understand buyer sentiment and whether your pricing is on track.

  9. 9

    Negotiate offers or go to auction

    For private treaty, buyers submit written offers through your agent. You can accept, reject, or counter-offer. Always respond promptly — serious buyers will move to other properties if left waiting. For auction, your agent manages the bidding on the day. Set a realistic reserve price with your agent before auction day. If the property passes in at auction, the highest bidder has the first right to negotiate privately.

  10. 10

    Exchange contracts

    Once you accept an offer (or the property sells at auction), both parties sign the contract and the buyer pays the deposit (typically 5-10% of the purchase price). The deposit is held in a trust account until settlement. For private treaty sales, the buyer may have a cooling-off period (varies by state) during which they can withdraw — though this does not apply to auction sales.

  11. 11

    Work through the settlement period

    Settlement typically occurs 30 to 90 days after exchange, as specified in the contract. During this period, the buyer arranges formal finance approval and their conveyancer completes searches. You should arrange removalists, redirect mail, cancel utilities, and prepare for the handover. A pre-settlement inspection will be conducted by the buyer 1-2 days before settlement.

  12. 12

    Settle and hand over the keys

    On settlement day, the buyer's lender transfers the purchase price to your account (minus any existing mortgage balance and legal fees). Ownership transfers electronically via PEXA in most states. Your conveyancer will confirm when settlement is complete. Hand over all keys, remotes, security codes, and access cards to the agent or buyer as arranged.

Auction vs Private Treaty: Which Is Right for You?

The choice between auction and private treaty is one of the most important decisions you will make as a vendor. Each method has distinct advantages and risks.

When Auction Works Best

  • High buyer demand: Auctions thrive when multiple buyers are competing. If your property is in a sought-after location with limited stock, auction can drive the price well above your reserve.
  • Unique or hard-to-price properties: Properties with unusual features, prime locations, or significant land value can be difficult to price accurately. Auction lets the market determine the value.
  • Defined timeline: Auctions create urgency with a fixed date, typically 4 weeks after listing. This concentrates buyer activity and avoids prolonged negotiations.
  • Unconditional sale: Auction contracts are unconditional from the fall of the hammer — no cooling-off period, no finance clauses, no building inspection conditions. This provides certainty for the vendor.

When Private Treaty Works Best

  • Slower markets or niche properties: In buyer's markets or for properties appealing to a smaller pool of buyers, private treaty allows more time to find the right buyer at the right price.
  • Buyer demographic prefers conditions: First home buyers and investors often need finance and inspection conditions. Private treaty accommodates conditional offers, widening your buyer pool.
  • Price sensitivity: Setting a clear asking price can attract buyers who might not attend an auction due to uncertainty about the likely sale price.
  • Lower marketing costs: Private treaty campaigns can be shorter and less expensive than a full auction campaign.

Vendor tip: Your agent's recommendation on selling method should be backed by data. Ask them to show you comparable recent sales in your area — how many sold at auction versus private treaty, and what the clearance rate is in your suburb. In strong markets with clearance rates above 70%, auction is generally the better option. In softer markets, private treaty often achieves a better result.

Vendor Disclosure Obligations

As a vendor, you have legal obligations to disclose certain information about the property. Failing to meet these obligations can allow the buyer to rescind the contract, sue for damages, or delay settlement.

  • Victoria: You must provide a Section 32 Vendor Statement before the buyer signs the contract. This includes the title details, planning information, outgoings, owner-builder warranty insurance, and more.
  • NSW: The contract of sale must include prescribed annexures — a zoning certificate (Section 10.7), title search, drainage diagram, and other documents. Vendors must also disclose any known material defects.
  • Queensland: Vendors must disclose neighbourhood disputes, provide a pool safety certificate (if applicable), and include a disclosure statement for community title properties.
  • South Australia: Form 1 (Vendor Statement) must be provided before the contract is signed, covering title, encumbrances, zoning, rates, and other prescribed information.
  • Western Australia: WA has no mandatory vendor disclosure regime, but vendors must not engage in misleading or deceptive conduct. Silence on known defects can still create legal liability.
  • Tasmania, ACT, NT: Each jurisdiction has its own disclosure requirements. Your conveyancer will advise on the specific documents and information you must provide in your state.

Engage your conveyancer or solicitor as early as possible — ideally before appointing an agent. Preparing disclosure documents can take 1 to 3 weeks, and your property cannot be legally marketed in some states until these documents are ready.

Setting the Right Price

Pricing is the single most influential factor in how quickly your property sells and the final sale price you achieve. Get it wrong, and you risk a stale listing that ultimately sells below market value.

  • Overpricing risks: Properties listed significantly above market value attract fewer inspections, receive fewer offers, and often undergo multiple price reductions — which signals desperation to buyers. Research shows that properties reduced after 30+ days on market typically sell for less than they would have if priced correctly from the start.
  • Underpricing risks: While an aggressive price can generate strong interest and multiple offers, setting the price too low can lead to a sale below true market value — particularly in private treaty where there is less competitive pressure than auction.
  • The data-driven approach: Base your price guide or asking price on recent comparable sales — properties of similar size, condition, and location that sold in the last 3 to 6 months. Adjust for differences in features, condition, and market movement since those sales.

Costs of Selling a Property

Selling is not free. Understanding the costs involved helps you calculate your net proceeds accurately.

  • Agent commission: 1.5% to 3.0% of the sale price (plus GST in most states). On a $800,000 sale, that is $12,000 to $24,000.
  • Marketing costs: $3,000 to $10,000+ for photography, online listings, signage, and print advertising. Usually paid upfront.
  • Conveyancing fees: $800 to $2,000 for preparing disclosure documents and managing the legal side of the sale.
  • Auctioneer fee (if applicable): $400 to $1,000, sometimes included in the agent's commission.
  • Styling and presentation: $2,000 to $8,000+ for professional staging. Free if you present the property yourself.
  • Minor repairs and maintenance: Variable, but budget $500 to $5,000 for painting, cleaning, garden work, and fixing minor defects.
  • Mortgage discharge fee: $150 to $400 if you have an existing mortgage on the property.
  • Capital gains tax (if applicable): If the property is not your principal place of residence, you may be liable for CGT on any profit. See the section below.

Capital Gains Tax Implications

If the property you are selling is your principal place of residence (your main home), the sale is generally exempt from capital gains tax (CGT) under the main residence exemption. However, there are important exceptions and nuances:

  • Investment properties: Any capital gain on an investment property is assessable income. The gain is the sale price minus the cost base (purchase price plus eligible costs such as stamp duty, legal fees, and capital improvements).
  • 50% CGT discount: If you have owned the property for more than 12 months, you are eligible for a 50% discount on the capital gain. This means only half the gain is added to your taxable income.
  • Partial exemptions: If you lived in the property for part of the ownership period and rented it out for part, a partial main residence exemption may apply. The calculation is based on the proportion of time it was your main residence.
  • The 6-year absence rule: If you move out of your main residence and rent it out, you can continue to treat it as your main residence for CGT purposes for up to 6 years, provided you do not claim another property as your main residence during that period.
  • Foreign residents: Non-residents of Australia for tax purposes are not eligible for the main residence CGT exemption on sales after 30 June 2020 (with limited exceptions). The 50% CGT discount also does not apply to foreign residents.

Always consult a qualified tax accountant before selling an investment property or a property with a partial main residence exemption. The CGT implications can significantly affect your net sale proceeds.

Budgeting tip: On a typical $800,000 property sale, expect total selling costs of $20,000 to $40,000 (agent commission, marketing, conveyancing, styling, and minor repairs). Factor these costs into your calculations when deciding whether to sell and what price you need to achieve. If you are selling an investment property, remember to set aside funds for any capital gains tax liability — do not spend the full sale proceeds before lodging your tax return.

Tips for Maximising Your Sale Price

  • Present the property at its best. Declutter ruthlessly, deep clean, and consider professional staging. Buyers pay more for properties that feel move-in ready. Not sure whether to renovate first? Read our guide on renovating before vs after buying to understand which improvements actually add value.
  • Fix the small things. Chipped paint, stained carpets, dripping taps, and overgrown gardens cost very little to address but can significantly affect buyer perception and offers.
  • Price it right from day one. Overpriced properties sit on the market and ultimately sell for less. Start with a competitive price based on comparable sales data.
  • Invest in quality photography. The vast majority of buyers start their search online. Professional photos with good lighting and composition generate more clicks, more inspections, and more offers.
  • Be flexible with inspections. The more buyers who see your property, the higher the chance of a competitive offer. Accommodate weekday and evening inspections where possible.
  • Review the due diligence checklist — understanding what buyers investigate helps you prepare for their questions and resolve potential issues before they derail a sale.

Frequently Asked Questions

Selling? Make Sure Your Contract Is Right

Realestate Lens analyses Australian property contracts using AI, identifying missing clauses, disclosure gaps, and potential issues before they become problems. Vendors can use it to review their own contract of sale before it goes to market.

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